Zoe Newsam Coaching
  • Home
  • About
  • Online Fitness Coaching
  • Sea Kayak Coaching
  • Shop
  • Blog
  • Contact
  • FAQs
  • Home
  • About
  • Online Fitness Coaching
  • Sea Kayak Coaching
  • Shop
  • Blog
  • Contact
  • FAQs
Search by typing & pressing enter

YOUR CART

3/23/2019 0 Comments

Infinity and the Wave

Sometimes things that seem less than ideal at the time can lead to all sorts of good: and so it was for me, last summer.  I ceased to work for a company I've been associated with for some time, which got me thinking about what I represent, both on the water and off.
​
Then, beginning the process of becoming a British Canoeing Coach Award Provider helped me to develop my thinking about my 'coaching philosophy':  What do I stand for, and how do I deliver that to my clients? 

The debate will probably go on for me throughout my coaching and business life.  But the constant for me is two-fold:
  • My clients are at the centre of their own learning process.
  • Learning is hard work: it takes determination, grit, energy, failure and courage to gain success.

That same discussion with myself also led me to develop my business, and to begin the process of qualifying as a Personal Trainer: more on that later in the year! 

Going through this debate led me to the conclusion that the way I represented myself- my brand, to coin a marketing phrase- no longer really represented what I do, or what I stand for.  So, where to begin?  With visuals, and a new logo...  

My previous logo was designed by the extraordinary Jamie Hageman, so it seemed appropriate to use the work of another artist for the new version.  I approached someone whose work really resonates with me: Amy Dunis, of Adventurous Pencil, to produce a new logo for me.

Amy took a long look at what I do, and came up with what I think is a lovely representation of it in visual form.  ​
Picture

​The image uses two symbols intertwined: the wave, and the infinity symbol.  


A wave, you might think is obvious.  I'm a sea kayak coach.  There's nothing I love more than surfing a wave, in all its forms.  However, I'm also fascinated by all the forms waves can take, and what they represent; the way they propagate after formation; that they are simply a physical manifestation of energy travelling through water; that they keep going, no matter what: a symbol of determination and continuation.  If you're a wave geek, like me, check out  The Wavewatcher's Companion.  The sea itself is ever-present, the tides moving constantly, ever-adapting to the land they meet along the way. 

Infinity is of course a mathematical symbol: I started life with a love for maths & science.  But infinity also represents a never-ending energy and courage, the infinite value of growth, independence, knowledge & understanding.  

Lastly, the two combined are just a little like the Koru, the Maori fern, symbol of nurturing and positive change.  I first experienced the joy of sea kayaking in New Zealand, so I'm delighted that just a hint of that country's culture appears in the design. 

I hope you like it... Watch this space for more developments throughout 2019!
0 Comments

    Author

    Sea Kayak Coach & Personal Trainer based in the Scottish Highlands.  I love paddling, running, lifting weights, cycling, and moving well- and I love helping other people to do the same.  I have to work really hard to build and maintain my skills on the water and my fitness, and I hope that helps me to understand how hard my clients also have to work!
    ​I also enjoy writing about those things, and hope you might find something in here that inspires you, makes you think or even makes you cross.  If you do, please feel free to get in touch! 

    Archives

    March 2021
    January 2021
    October 2020
    May 2020
    April 2020
    March 2020
    February 2020
    November 2019
    April 2019
    March 2019

    Categories

    All

    RSS Feed

About Me
Contact Me
FAQs