Sometimes things that seem less than ideal at the time can lead to all sorts of good: and so it was for me, last summer. I ceased to work for a company I've been associated with for some time, which got me thinking about what I represent, both on the water and off.
Then, beginning the process of becoming a British Canoeing Coach Award Provider helped me to develop my thinking about my 'coaching philosophy': What do I stand for, and how do I deliver that to my clients?
The debate will probably go on for me throughout my coaching and business life. But the constant for me is two-fold:
That same discussion with myself also led me to develop my business, and to begin the process of qualifying as a Personal Trainer: more on that later in the year!
Going through this debate led me to the conclusion that the way I represented myself- my brand, to coin a marketing phrase- no longer really represented what I do, or what I stand for. So, where to begin? With visuals, and a new logo...
My previous logo was designed by the extraordinary Jamie Hageman, so it seemed appropriate to use the work of another artist for the new version. I approached someone whose work really resonates with me: Amy Dunis, of Adventurous Pencil, to produce a new logo for me.
Amy took a long look at what I do, and came up with what I think is a lovely representation of it in visual form.
The image uses two symbols intertwined: the wave, and the infinity symbol.
A wave, you might think is obvious. I'm a sea kayak coach. There's nothing I love more than surfing a wave, in all its forms. However, I'm also fascinated by all the forms waves can take, and what they represent; the way they propagate after formation; that they are simply a physical manifestation of energy travelling through water; that they keep going, no matter what: a symbol of determination and continuation. If you're a wave geek, like me, check out The Wavewatcher's Companion. The sea itself is ever-present, the tides moving constantly, ever-adapting to the land they meet along the way.
Infinity is of course a mathematical symbol: I started life with a love for maths & science. But infinity also represents a never-ending energy and courage, the infinite value of growth, independence, knowledge & understanding.
Lastly, the two combined are just a little like the Koru, the Maori fern, symbol of nurturing and positive change. I first experienced the joy of sea kayaking in New Zealand, so I'm delighted that just a hint of that country's culture appears in the design.
I hope you like it... Watch this space for more developments throughout 2019!
Zoe Newsam is a Sea Kayak Coach & Personal Trainer, providing quality coaching both in person and online, based in the Highlands of Scotland & throughout the UK.